Overcoming Unconscious Bias

Award-winning social psychologist Dr. Jennifer Eberhardt reveals how racial bias shapes our world, and how we can uncover and address our hidden prejudices.
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Speaking Engagements

Dr. Jennifer Eberhardt is an expert on unconscious racial bias. Her groundbreaking studies have reshaped the ways businesses, police departments, and public resources approach their work. In eye-opening lectures, Dr. Eberhardt shows the wide-ranging effects of deeply ingrained biases while providing actionable tools for organizations and individuals to reevaluate their perceptions and create a more equitable workplace.

Physical & Digital Books

Dr. Eberhardt’s book Biased highlights her revolutionary studies on unconscious prejudice and gives audiences detailed but accessible insights on some of her most revealing experiments. Melding research-backed truths with revealing anecdotes, Dr. Eberhardt shows that despite our best intentions, implicit bias can silently and perniciously reinforce inequality in policing, schools, businesses, and beyond. In opening readers’ eyes to their own prejudices and explaining the science of bias, Dr. Eberhardt encourages self-aware thinking that leads to long-lasting change.

Digital Content

Bonus Content

Dr. Eberhardt’s work has been customized to fit the needs of teams working to assess the impact of implicit bias within their organizations. With the help of conversation guides and thought-provoking discussion questions, teams can encourage powerful reflection and find actionable solutions. Click here to download a discussion guide for Biased to use with your team.

MacArthur fellow Jennifer Eberhardt investigates the subtle and complex ways implicit bias affects us, and offers thoughtful insights on the far-reaching consequences of stereotypes.

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“[Dr. Eberhardt] makes a significant contribution to our thinking about the role of bias in both our institutions and our perceptions.”
Deb Bubb, Vice President, Human Resources, IBM Chief Leadership and Learning Officer
“There was not a field of social psychology and criminal justice, and then there was Jennifer Eberhardt.”
Phillip Goff, Co-founder and President, Center for Policing Equity at John Jay College of Criminal Justice
“…We could not ask for a better guide to understand this reality than Jennifer Eberhardt.”
Kamala D. Harris, United States Senator from California
“This is not someone who is just doing work in the ivory tower of a university. This is someone who is really out in the trenches working with police departments.”
Chris Magnus, Chief of Police, Tucson, Arizona
“Jennifer Eberhardt…offers a powerful exploration of how racial bias seeps into our classrooms, college campuses, police departments, and businesses.”
Bruce Western, author of Punishment and Inequality in America

Program Topics

  • Biased: Uncovering the Hidden Prejudice that Shapes What We See, Think, and Do

    Drawing equally on state-of-the-art technology, innovative experiments, and carefully-gathered data, Dr. Jennifer Eberhardt reveals how implicit bias manifests in the business world, including how it affects perception, memory, and behavior. By acknowledging bias, Dr. Eberbardt’s research creates practical solutions that helps team members to be heard and perceived fairly.

Biased

Biased

Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do

We do not have to be racist to be biased. Leading with scientific and investigative expertise, and informed by personal experience, Dr. Jennifer Eberhardt offers a balanced exploration of implicit racial bias. Her groundbreaking work reveals how ingrained stereotypes can impact on our visual perception, attention, memory and behavior—often despite our better knowledge and best intentions.

Eberhardt’s extensive research occurs not just in the laboratory but in police departments, courtrooms, prisons, boardrooms, and on the street. IBy weaving interviews with personal anecdotes from her own life, Eberhardt shows how implicit bias can thoroughly infiltrate media, education, and business practices. Biased is a crucial reminder that stereotyping and racial profiling are human problems—issues we can all make efforts to solve.

Available as hardcover, audiobook, or eBook.

352 pages; March 26, 2019

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Biased

“The hope for progress is greatly increased by Jennifer Eberhardt’s groundbreaking new book on implicit bias.”

—Bryan Stevenson, New York Times-bestselling author of Just Mercy

“Jennifer is one of the great thinkers and one of the great voices of our time…I believe her book will change the conversation on race in our society–and perhaps our society itself.”

—Carol Dweck, author of the New York Times-bestseller Mindset: The New Psychology of Success
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Learn more about how Dr. Eberhardt’s research can reveal the reality of unconscious bias and help your organization to unravel it.

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