Overcoming Unconscious Bias

Award-winning social psychologist Dr. Jennifer Eberhardt reveals how racial bias shapes our world, and how we can uncover and address our hidden prejudices.
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MacArthur fellow Jennifer Eberhardt investigates the subtle and complex ways implicit bias affects us, and offers thoughtful insights on the far-reaching consequences of stereotypes.

Program Topics

  • Biased: Uncovering the Hidden Prejudice that Shapes What We See, Think, and Do

    Drawing equally on state-of-the-art technology, innovative experiments, and carefully-gathered data, Dr. Jennifer Eberhardt reveals how implicit bias manifests in the business world, including how it affects perception, memory, and behavior. By acknowledging bias, Dr. Eberbardt’s research creates practical solutions that helps team members to be heard and perceived fairly.



We do not have to be racist to be biased. Leading with scientific and investigative expertise, and informed by personal experience, Dr. Jennifer Eberhardt offers a balanced exploration of implicit racial bias. Her groundbreaking work reveals how ingrained stereotypes can impact on our visual perception, attention, memory and behavior—often despite our better knowledge and best intentions.

Eberhardt’s extensive research occurs not just in the laboratory but in police departments, courtrooms, prisons, boardrooms, and on the street. IBy weaving interviews with personal anecdotes from her own life, Eberhardt shows how implicit bias can thoroughly infiltrate media, education, and business practices. Biased is a crucial reminder that stereotyping and racial profiling are human problems—issues we can all make efforts to solve.

Available as hardcover, audiobook, or eBook.

352 pages; March 26, 2019


“The hope for progress is greatly increased by Jennifer Eberhardt’s groundbreaking new book on implicit bias.”

—Bryan Stevenson, New York Times-bestselling author of Just Mercy

“Jennifer is one of the great thinkers and one of the great voices of our time…I believe her book will change the conversation on race in our society–and perhaps our society itself.”

—Carol Dweck, author of the New York Times-bestseller Mindset: The New Psychology of Success
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Learn more about how Dr. Eberhardt’s research can reveal the reality of unconscious bias and help your organization to unravel it.