Disaster-Proof Your Email

Will Schwalbe and David Shipley teach the best email practices to protect organizations from the fallout of inevitable cyberattacks.
Request this program
mix-n-match-svg Created with Sketch.

Mix and match our content to create a customized experience for your team.

Speaking Engagements

In their bestselling guide Send: Why People Email So Badly and How To Do It Better, Will and David dispensed essential advice for readers navigating the world of electronic communication. Now, they teach teams to write “hack-proof emails,” and help to ensure your workplace has useful strategies, guidelines, and defenses in place before you need it.

Books in Various Formats

Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld device etiquette, for managing the “emotional email,” and for navigating all of today’s hot-button issues. 

Digital Content

Bonus Content

Curated content enhances Will and David’s discussion of email best practices.

“I would highly recommend their presentation to any organization interested in shedding a light on the value of thoughtful, positive communication.”
President of Scholastic Trade and Bookfair Divisions
“I have already received emails from many of the attendees saying that this was the best forum to date and [the] session was a big hit.”
Langan Engineering & Environmental Services
“Will Schwalbe was great—people are still talking about it. He was so warm and willing to share his experiences that it inspired us.”
Hallmark Cards, Inc.
“Our evening with Will was a tremendous success and we could not be happier….I can tell you that the audience was completely engaged.”
Fairfield Public Library
“What an incredibly gifted speaker! Will’s style of presentation embraced every one of our 600 dinner guests.”
Center for Practical Bioethics

Program Topics

  • Disaster-Proofing Your Emails

    Will and David give companies and teams a strategy for protecting themselves online. The stakes could not be higher: every time someone sends an electronic message, they may be putting their team’s future and their personal reputation at risk. From teaching how to be discreet about important information to discerning what communications should really be taken offline entirely, Will and David teach workforces the best precautions to take when communicating over email.

  • Send: How to Email Better

    From crafting the perfect subject line to knowing when to log off and pick up the phone, Will and David present a comprehensive workshop on email etiquette. Their time-honored tips will prevent bruised egos, ruined relationships, and fatal miscommunications.

Send

Send

Why People Email So Badly and How To Do It Better

Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues.  It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.  Send is now more than ever the essential book about email for professionals everywhere.

Available in paperback, eBook, and audiobook.

288 pages; August 23, 2010

 

Read more on penguinrandomhouse.com
Send

“Send can help any of us send emails that build better business relationships and get better results.”

—Spencer Johnson, M.D., author of Who Moved My Cheese?

“Send is an easy-to-read primer, full of practical tips for every emailer.”

—Bob Eckert, Charman and CEO, Mattel, Inc.
Learn more about the book
Learn More

Interested in learning more?

Find out what Will Schwalbe and David Shipley can teach your team about communicating in the workplace by contacting us today.

Request more information