Create. Innovate. Revolutionize.

Ed Catmull, co-founder and former president of Pixar Animation Studios and Walt Disney Animation Studios, reenvisions the creative process and discusses what it takes to lead a creative movement.
Photo credit: Deborah Coleman
Mix & Match

Mix and match the perfect program for your company.

“If something works, we shouldn’t do it again.” Ed Catmull describes the guiding philosophies that have led Pixar to unprecedented creative and financial success.

Program Topics

  • What Makes Creative People Tick?: Structuring and Operating Creative Organizations

    Ed Catmull presents techniques and ideas for effectively leading creative organizations, revealing hidden barriers to creativity and explaining how companies need the right team to lead to the right idea.

  • Behind the Traditions and Rituals

    Before Pixar was Pixar, it was small hardware company struggling to stay afloat. Ed Catmull goes behind the scenes of one of today’s most innovative companies to reveal Pixar’s unlikely origins.

Creativity, Inc.

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”


Available as hardcover, eBook, unabridged audio
368 pages; April 8, 2014

Creativity, Inc.

“Just might be the best business book ever written.”


“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good managing—needs to read this book.”

—Chip Heath, co-author of Switch and Decisive
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