Create. Innovate. Revolutionize.

Ed Catmull, co-founder and former president of Pixar Animation Studios and Walt Disney Animation Studios, reenvisions the creative process and discusses what it takes to lead a creative movement.
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Photo credit: Deborah Coleman
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Speaking Engagements

Creative leadership is the cornerstone of any successful business. Ed Catmull knows this firsthand, as he revolutionized animation and built one of the most innovative companies in the world. Catmull gives valuable advice about creativity and leadership to organizations around the globe.

Physical & Digital Books

Creative leadership is the cornerstone of any successful business. The recipient of five Academy Awards, Ed Catmull knows that firsthand. His dream of producing the first computer-animated movie became a reality when he co-founded Pixar in 1986—and in Creativity, Inc., he reveals the leadership principles that helped turn Pixar into a household name.

Digital Content

Bonus Content

Curated content enhances Ed’s assignation of imagination as the foundation of great companies.

“If something works, we shouldn’t do it again.” Ed Catmull describes the guiding philosophies that have led Pixar to unprecedented creative and financial success.

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“[Catmull] shows how Pixar’s greatness results from connecting the specific little things they do to the big goal that drives everyone in the company.”
Robert I. Sutton, Professor of Management Science at Stanford University
“Steve Jobs once described Ed Catmull as ‘very wise,’ ‘very self-aware,’ ‘really thoughtful,’ ‘really, really smart,’ and possessing ‘quiet strength,’.”
Fast Company
“[Catmull outlines] a system for managing people—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled.”
Financial Times
“Ed Catmull has developed methods to root out and destroy the barriers to creativity…to sustain a culture of disciplined creativity during setbacks and success.”
Jim Collins, co-author of Built to Last and author of Good to Great
“Catmull is like a kind, smart godfather guiding us toward managing wisely.”
The Christian Science Monitor

Program Topics

  • What Makes Creative People Tick?: Structuring and Operating Creative Organizations

    Ed Catmull presents techniques and ideas for effectively leading creative organizations, revealing hidden barriers to creativity and explaining how companies need the right team to lead to the right idea.

  • Behind the Traditions and Rituals

    Before Pixar was Pixar, it was small hardware company struggling to stay afloat. Ed Catmull goes behind the scenes of one of today’s most innovative companies to reveal Pixar’s unlikely origins.

Creativity, Inc.

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

 

Available as hardcover, eBook, unabridged audio
368 pages; April 8, 2014

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Creativity, Inc.

“Just might be the best business book ever written.”

—Forbes

“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good managing—needs to read this book.”

—Chip Heath, co-author of Switch and Decisive
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